Casey Reid — Product Design

Design System Launch

Design System Launch project preview
Final shipped design

The Challenge

My Approach

Discovery

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 18-point NPS lift.

Design System Launch

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

Key Takeaway

Whether you're shipping your product, this mindset matters.